In today’s ever-changing business environment – what kind of asset do you have that the longer you hold it, the less chance of survival you have. Real estate, precious metals, on and on and even the stock market prove that the longer you hold the asset, even though the ups and downs, the investment will usually increase in value. However, the longer you are in a business, the less chance of survival you will have. 

Treat your business as if you are an investor. Make sure you get a solid “Return on Investment” (ROI) no different than you would expect to put money in the stock market or you would invest in someone else’s business. Make all your expenses, cost and payments be done under the guise of investment and return of your capital. 

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